Then, the latest version, which is the D2 Delta.” Moncel went on to tell, “Garmin International is based in Olathe, Kansas. Following that, we released the D2 Charlie. Moncel, a sales executive for Garmin, told, “With aviation, because we are most of the electronics in the dash of a (civilian) plane, Garmin released the original D2 Bravo to aviation enthusiasts. We spoke to Garmin’s Jay Moncel about the number of Garmin watches we saw in the fighter pilot community at Miramar and why pilots may be wearing them. So, significant discounting to military pilots does not seem to be a motivating factor behind the number of Garmin watches we saw at Miramar. There is at least one online, military-only outlet that sells Garmin at a minor discount to military consumers who prove military membership, but the discounts amount to only 5-10% off retail prices, and not all Garmin models are available at these promotional prices. Garmin, as a brand, does not offer significant discounts to military members. ![]() An F/A-18 Hornet pilot at MCAS Miramar wearing a Garmin watch. Among the other pilot communities such as the F/A-18, numbers were split pretty evenly between Garmin and Casio’s military themed G-Shock line of durable watches first designed by Kikuo Ibe of Casio in 1981. In fact, the proliferation of Garmin smart watches among the F-35 community we saw at Miramar was so prevalent, it caused us to wonder if there may be a reason so many F-35 pilots seem to be wearing a Garmin watch. Garmin and G-Shock were the two prevalent brands among fighter pilots in our informal survey at Miramar, with every F-35 Joint Strike Fighter pilot we saw wearing a Garmin wrist top GPS enabled smartwatch. Of the nearly 40 pilots whose wrist watches we got a good look at while visiting MCAS Miramar, the birthplace of TOPGUN, we saw two brands dominant among pilots flying the F/A-18 Hornet in several variants and the new F-35B and F-35A Joint Strike Fighter. A pair of USAF F-35A pilots ride in a golf cart after landing at MCAS Miramar. What we found there was interesting.īeware, it’s not a complete research, it’s just an assessment based on what we have observed there. At MCAS Miramar we took a brief, informal survey of which wrist watches fighter pilots were wearing. Some of these are custom made and reserved to squadron members only while others incorporate specific aircraft parts.īut what watches do fighter pilots really wear in the real world? We wanted to find out. Generally speaking, a quick look at the main social media will expose a wide array of military/aviation watches which have become popular among aircrews and aviation enthusiasts all around the globe. Several watch brands market specifically by inferring that their watches are used by Navy SEALs, fighter pilots and astronauts. One product category that relies heavily on military themed marketing is wrist watches. That being true, the military has been an effective marketing vehicle for consumer products since products started being sold. military regulations, service members are not allowed to endorse products. Marketing Aside, We Take a Look at The Most Popular Watches Among Fighter Pilots At MCAS Miramar.Īccording to several U.S. ![]()
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