![]() You’ll have direct contact with your ideal donors. That way, you don’t have to try and win over the masses. It’s important to know beforehand who your ideal donor is. There are a number of research tools on the market.ĭonor research tools that find certain demographics can help you discover your ideal donor. What Donor Research Tools Complement the Donation Button?ĭonor research is critical and tools allow you to make the best of your fundraising campaigns. Once there are too many elements around it, it might just fade into the background, hurting conversions. While the donation button is meant to stand out, it’s also important that it doesn’t have to compete with images, advertising, or text blocks. Doesn’t Clash With Other Elements on Your Page Keep the font professional, readable, and simple. Easy to Read Textįont plays an important role in the visibility of your button. ![]() It also helps to have the text size on the button larger than the rest of the text on the page. Instead, go for a contrasting color that still complements your brand. While it’s tempting to add a flaming red donation button to your page when your brand sports cool blues, it might cause too much of a clash. If this isn’t possible, have a button at the bottom of the page too. Either in a permanent position along the margin or as a header that remains visible even when you scroll down. When your visitors wish to read the entire page, for instance, the donor button should still be visible. What are the Characteristics of a Well-Placed Button?Ī well-placed donation button can be a great asset to your church or nonprofit so make sure yours has all the important characteristics: Visible Even When Scrolling Don’t force too many movements to reach it. Consider having it at the top of the page or at the end of a blog post. The donation button should be placed in a spot on your page you know site visitors will see. This means intuitive design that includes readable text, adjustable text size, neutral backgrounds, and non-distracting design elements. They don’t have to look around, go back, or refresh-the button is always available.Īpplying accessible design to your website allows you to reach a wider donor audience. That way, people always have the option to give no matter where they are on your website. If your website has more than one page, consider a button on each page. It’s important that the donation button should stand out and remain visible throughout your site. Where Should I Place the Donation Button? Missions and causes benefit from having easily accessible donation buttons. Getting donations on your website is easier with a donation button that connects directly to web page that encourages donors to make a pledge and give. ![]() Now, let’s get more specific about one excellent tool: a donation button.Ī donation button is a feature your add on your website or social media platform that with a simple tap allows people to give online donations. And, they can save you time and money in terms of canvassing and marketing. Donor research can open pockets of donors you may not have been able to reach any other way. Other donor research tools allow you to get very specific information.
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